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BlueSign+
 

Highway travelers know how helpful the familiar blue roadside signs (e.g. Food Next Exit) are for locating highway exit services.  Now there's a great way for the wireless traveler to locate services at all upcoming highway exits.  It's called BlueSign+!  
  The BlueSign+ wireless promotions program builds on the traveler’s familiarity with roadside blue signs and extends the advertiser's promotional reach in three important ways (i.e. BlueSign+ advertisers receive “3 benefits in 1”):

“On-screen” Brand Placement
+
Dynamic Promotional Message
+
E-Commerce Transaction Link
(e.g. online hotel reservation)

BlueSign+ is designed for use at Highway Travel Hotspot locations (i.e. advertiser is looking to create top-of-mind awareness for their brand and products, as well as “what do you offer” and “how do I find you” customer referral value) and is organized as a "Highway Exit" Travel Services Directory (advertiser is directing the traveler to their “storefront” locations by referencing the applicable highway exit and directions from that exit).  As a result, there is a separate Blue Sign + Directory for each highway and state (e.g. I 80 Iowa).